Live Sketching for an Iconic French Fashion House

Launch of a New Lipstick Collection in Prague (Pařížská & Na Příkopě)

Two days, two prestigious Prague locations, and an exclusive customer experience. For the launch of a world-renowned French fashion house's new beauty collection, I developed a personalized live sketching concept tailored for the brand’s VIP clients.

The main objective of this collaboration was to extend the time customers spent in the boutique and provide them with a personalized haute couture experience, leaving them with a tangible memory directly linked to the new product.

Concept & Technique: Expressive Ink and Watercolor

To maintain the dynamic flow of a premium event, I chose a technique of fast, highly stylized ink portraits with a subtle touch of watercolor. Each illustration was created live within minutes. This format combines a high-speed workflow with absolute precision, allowing me to engage seamlessly with dozens of VIP guests while maintaining the boutique's premium atmosphere.